In a time where wishes come true before you even say them out loud, anything is possible. Success stories are now shorter because technology allows us to bring good ideas to life faster than ever. You no longer need to catch a magical golden fish to make your wishes come true.
The ecosystem of financial products and services of the iCard digital wallet met another incredible ecosystem – that of the tech giant Huawei. We found common ground in our rich professional experience, high goals, well-prepared teams, and progressive flexibility. For over two years, we’ve been innovating together and improving the world.
Let us tell you what we have been able to achieve so far and raise the curtain on our bold plans for the future.
iCard in AppGallery
AppGallery is an application distribution platform developed by Huawei Technologies Co. – in other words, the brand’s official application store from which you can download hundreds of applications if you use a Huawei mobile device.
The iCard digital wallet joined the AppGallery family at the beginning of 2020. Only half a year later, we completed the full HMS integration of our application. This way, we enabled all owners of new Huawei smartphones to benefit from the whole package of various financial services in the iCard portfolio.
For the first time in the world: iCard is the only application with an integrated HUAWEI SysIntegrity API
Security is among our top priorities, and it is for this reason that we have gone to great lengths to ensure uncompromising safety for our customers with Huawei devices. iCard became the first application in the world, and currently the only one, with a fully integrated Huawei SysIntegrity API.
Thanks to this integration, we know if the phone has been subject to malicious actions by an unauthorized person – for example, theft and a subsequent attempt to pay with the device owner’s funds. Now, we can take timely action to keep customers and their money safe.
iCard’s participation in the Fin²Sec European Innovation Lab
A year ago, Huawei officially launched Europe’s digital finance and security innovation lab. This initiative gained popularity under the name Fin²Sec and took place in September 2021 with an official event in Finland.
iCard is among the most active participants in the innovation lab, alongside other banks and fintech companies operating on the Old Continent. Yavor Petrov, CEO of iCard, was among the key figures in the first of many events dedicated to developing the business community’s potential in the fintech sector and developing solutions for the new challenges in the field of personal finance.
During the discussions, Yavor Petrov drew attention to the prospect of connecting all countries and currencies in a single system for instant payments. He was adamant that open banking could qualitatively improve the user experience.
Joint marketing campaigns of iCard and Huawei
We have been actively working with Huawei for over two years. Within this period, we implemented joint marketing campaigns on social networks and initiated many PR activities, a TV campaign, YouTube videos, digital banners, two lucky draws in the AppGallery, and more games with prizes – Huawei devices.
As part of one of our latest projects, we became an advertiser on the Huawei Ads advertising platform. We believe in the massive potential of this platform and are happy that more and more Huawei device users will benefit from iCard financial services. In September 2022, we reported more than 698,000 downloads of the digital wallet from AppGallery.
The benefits of the partnership for end users
None of the achievements of iCard and Huawei would have made sense if not for our customers. We aim all our efforts at ensuring continuous technological progress that is at the service of ordinary people every day and meets their ever-changing but consistently high demands.
It is important to us that everyone who has trusted the iCard digital wallet to manage their personal funds get more than security, speed, and convenience – we want them all to enjoy exclusive financial privileges.
iCard Metal Brass Edition – the card that impressed Huawei phone owners
The latest among the exclusive opportunities available to iCard digital wallet customers, including Huawei mobile device owners, is to order our metal premium card with a fantastic design and up to 1% cashback – iCard Metal Brass Edition.
The extraordinary debit card combines the power of a metal body, the warmth of copper and brass shades, and unrivalled extras: free ATM withdrawals in the EEA, free SEPA and SEPA Instant transfers, higher shopping limits, free travel insurance, access to VIP airport lounges with the LoungeKey program, special offers from Visa, 24/7 priority service from iCard, free concierge services and much more.
iCard Metal is a payment card aimed at modern people with an active lifestyle, a card for travellers and people with a taste for the good life.
Participation of iCard in the premiere of the Huawei nova 10 and Mate 50 series
The latest models of smartphones from the Huawei nova 10 and Mate 50 series presented recently were also created for modern people and their dynamic lifestyles. Their premiere for Bulgaria took place on September 20, 2022, at the Museum of Illusions in Sofia. The official guest of the event was the CEO of iCard, Maria Valeva.
Maria Valeva shared with the audience what we managed to achieve with Huawei – the entry of iCard into the AppGallery family, the full HMS integration, as well as the first-of-its-kind integration of the Huawei SysIntegrity API, our participation in the Innovation Lab for Digital Finance and Security, as well as results from our advertising activities on the Huawei Ads Platform.
Maria Valeva has spoken about the mission of determining the direction of collaboration between the two companies – ensuring not only user convenience but also financial freedom. In today’s high-speed life, we need easy, fast, affordable, and secure payments more than ever, she said and wished the owners of the new Huawei smartphones to pay with them only for lovely things and exciting experiences.
Learn more about the iCard digital wallet: https://icard.com/
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